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I have been thinking about this for a while and it seems every year the price
of boots goes higher and higher and the production quality just gets lower and
lower. There is hardly a boot on the market to the public that is of highest
quality and even the ones that you must pay through the nose for are not nearl
y as good as they could be.
最近我一直在考虑这样一个问题：足球鞋的价格正在变得越来越高而它们的生产质量反而
变得越来越低。对消费者来说，现在在市场上很难找到有着极高质量的球靴，即使那些消
费者付出比原有价值高的多的代价买来的球靴的质量也远没达到它们应有的水平。
We are getting so bogged down with total crap that we are starting the think t
hat boots that offer zero protection and zero comfort are great shoes. I remem
ber when I was younger almost all top level boots were made in Germany, Italy,
or France and they were true quality shoes, now we are stuck with high cost s
hoes made in Asian sweatshops that don't last or don't feel good when playing
in them.
我们被这些垃圾所困惑，难道这些提供零保护以及零舒适度的鞋子就是顶级鞋吗？我记得
在我小时候几乎所有顶级的球靴都是德国、意大利或者法国制造，它们都是真正高质量的
鞋子。而现在我们面对的却是那些在亚洲“血汗工厂”里生产出的不耐久以及穿着不适的
高价鞋。
Features that make products better are too often being overlooked so productio
n costs can come down. There are only a handful of boots that have their outso
les stitched, cemented, or double/tripple rivited to the upper of the shoes, t
his would prevent much of the tearing away of the upper from the outsole that
is seen today. Instead cheap glue is used to hold together a $200.00 pair of b
oots. That is like paying the price for a Bentley and getting a Yugo in terms
of quality.
为了降低成本，那些能够提高质量的细节经常都被忽略。只有少数的球鞋外底和鞋面之间
经过2重或者3重加倍的缝合及加固，而正是这样的工序才能避免现今经常出现的鞋面及鞋
底之间开裂的现象。廉价的胶水替代了这些工艺被用来组装这些价值200美元的球鞋。这就
像付出一辆本特利的价钱但全只得到一辆低质的yugo车一样。
I am going to take a look at the industry brand by brand and high level boot b
y boot and see what is going on and how things need to change. I own most of t
he boots I am going to talk about and the ones I don't own I either decided no
t to buy because they are junk or I know they are such a bad product I wouldn'
t put them on my feet.
在后文中我将按照品牌及这些品牌旗下各个种类的高端鞋来分析现今的市场以及看看到底
应该作何改变。我拥有下文中将提到的大部分球鞋，那些我没有的是因为它们更本一文不
值或者是因为它们实在太差以至于让人根本不屑将它们穿在脚上。
Adidas: The market leader and trendsetting company at the front football. Also
they make some pretty amazing stuff and have somehow kept the Copa pretty muc
h unchanged for the past 25 years. They also only sell one model boot to the p
ublic that is made in Germany at their factory and offers anything close to th
e level of quality that Pro players can get in their boots, this is also the C
opa/World Cup. The last Pred to be offered to the public that was made in Germ
any was the Touch model with the Traxion bottom from 1997. These shoes have be
en without the extra touch of class for almost 10 years.
Adidas：市场的领袖以及足球领域的风向标。Adidas制造了许多令人惊艳的产品并且在过
去的25年中在某种程度上将Copa的良好品质几乎不变地维持了下来。但是Adidas向公众销
售的唯一一种德国制造并且有着接近职业球员用鞋水平的球鞋还是只有一种那就是Copa/W
orld Cup。最后一代向公众销售的德国产猎鹰是1997年的有着traxion鞋底的predator to
uch。但是外界已经将近10年没有接触这些鞋子了。
The Predator: Adidas's flagship boot and priced at nearly $200.00 US. For that
you get a K-Leather or Synthetic boot that isn't made in Germany but Veitnam,
the new model is also prone to over streching and ripping away from the outso
le at the toe box. Right out of the box these shoes feel great and if they don
't rip or loose shape too fast they will be nice and serve their purpose but i
s it too much to ask that the permier shoe for Adidas be made in their German
Factory and have the same level of craftmanship that is put into the boots pla
yers like Zidane, and Beckham use. As of right now IMO these boots are not wor
th the high price tag becasue of the fact they don't offer the quality you sho
uld demand from a $200.00 shoe. They are held together by cheap glue and threa
ds that seem to come loose all the time. Also offer some texture on the insole
s so our feet don't slide when we are wearing thinner socks.
猎鹰predator：Adidas的旗舰产品标价将近200美元。新一代的absolute袋鼠皮或者人造革
版本都不是在德国而是在越南制造，它被发现在鞋头部分有容易开裂的倾向。全新的abso
lute让人感觉非常好，如果它们并不会很快就开裂或者变形的话 ，他们将会物有所值，但
是看来要求adidas的旗舰球鞋能够由德国制造并且能够拥有像齐丹或者贝克汉姆所用球鞋
的制造工艺似乎过分了点。在我看来现在的这些鞋并不值这个高价，因为事实上它们并不
能提供一双价值200美元的球鞋所应该有的质量。它们由廉价的胶水拼装而成，缝合鞋也似
乎很荣易就会变松。在鞋垫上增加了纹理倒是一个优点，这使得我们穿薄袜子的时候也不
会打滑。
The Tunit: The new "super boot" from Adidas. All and all a good idea but poor
follow through. The more stuff that comes apart and has to be put together the
more stuff there is to have fall apart and break. I have seen at least two do
zen Tunits come back to the shop where I work with stripped studs and damaged
insoles. Not to mention the amount of lost studs and other minor problems with
the shoes. Also the comfort insole don't fit into the ClimaCool upper very we
ll, the back studs don't line up with the holes in the upper so the studs go i
n on an angle and not only can cause damage to the shoe but also your foot and
ankle due to instability. The fact of the matter is the Pro players with this
shoe have ones that are hand made so they fit better and the insoles line up
if they are even using the Tunit technology in thier boots, I know for sure Me
ssi, and Trezaguet have their studs set on the boot (like Copas and Preds) and
just have SG, FG and HG models they switch between so it looks like they are
using the Tunit stud options. Adidas really dropped the ball on these, and too
many people are stupid enough to fall for the concept of the interchangable p
arts without thinking about the drawbacks of the shoe.
F50.6 Tunit：来自adidas的新型“超级战靴”。总的来说是有很好的理念但是没有被很好
的实施。可分解组合的部分越多注定了容易脱落或者损坏的部分也越多。在我所工作的商
店里我已经至少看到有2打的tunit因为螺纹损坏或者鞋垫损坏等原因被退还回来。还没算
上那些鞋钉遗失以及其他的一些小问题。另外舒适版鞋垫并不能很好的配合climacool版的
鞋面，后掌的鞋钉不能垂直的安装到鞋身上，鞋钉只能以某种角度安装上去，这不仅将导
致鞋子的损坏，也将因为鞋子的不稳定而伤害到你的脚以及脚踝。事实上，使用这款鞋的
职业球员有着特制的手工制鞋，这让鞋子更适合他们。据我所知，我能肯定梅西以及特雷
泽盖，他们的鞋钉是固定在鞋身上的（就如同COPA和猎鹰一样），他们有SG FG HG的版本
可以更换使得表面上看起来他们在使用tunit的换钉概念，但其实他们是在换鞋。Adidas的
确是完成了目标，让太多足够愚蠢的人完全不考虑负面影响而盲目追随它的可更换部件的
概念。
Copa/World Cup. My major probelm with these are the Copa and World Cup while b
eing the same shoe in theory don't fit the same. I am a 9.5 US in the Copa and
a 10.5 US in the World Cup and even that is tight. Adidas needs to get the la
sts on the same page and then they will be set, also give the shoe a better li
ning so they don't loose shape too much and a removable insole with some textu
re to prevent slipping would be nice. THESE ARE THE ONLY GERMAN MADE ADIDAS SH
OE AND THE ONLY TRUE PRO QUALITY SHOE ADIDAS MAKES THAT THE GENERAL PUBLIC CAN
BUY. Forget the hype and the BS this is the best shoe Adidas makes, bar none.
Copa/World Cup: 对于我来说Copa和World Cup的主要问题是虽然理论上他们应该是一个系
列但是它们的尺码却不相同。我穿US9.5的COPA但是穿US10.5的World Cup都会觉得紧。Ad
idas应该使用相同的鞋楦并且使用更好的衬里，使得它们不会走形太多，另外能有可更换
的带有纹理的防滑鞋垫将会大大加分。它们是唯一的德国产并有着专业质量的大众能够买
到的ADIDAS球鞋。忘记那些欺骗和愚弄，这无疑才是Adidas最好的球鞋。
I am not covering the 7406 or the Aviero because they are not one of Adidas's
top 3 models and they are all Asian made and carry many features of the boots
I already talked about. Neither of these boots deserve the level of treatment
as the above boots mentioned.
我不会涉及到7406或者Aviero因为它们不是Adidas的顶级球鞋，而且它们都是亚洲制造并
且有着很多我之前所提到的特性。它们都不值得受到和之前提到的三种顶级鞋一样的待遇
。
What Adidas can do to be better: First of all make all their top of the line k
-leather shoes in Germany. It will cost a little more for them but if they rea
lly cared about the sport they would make their "best" products with the best
craftmanship. Also get the Tunit insoles to fit the uppers, the insole should
be a half a size to a size smaller than the shoe size, so fix the issue.
Also bag the 7406 and just bring back the Profi for a retro model boot, they w
ere the best shoe that Adidas produced in the last 20 years, along with the Co
pa.
Adidas应该改进的地方:首先，adidas应该在德国生产它的顶级袋鼠皮球鞋。这将提高一点
它们的成本，但是如果adidas是真的关心体育的话，它们应该以最好的工艺生产它们“最
好”的产品。Tunit的鞋垫还需要改进使得它们能够配合鞋面，鞋垫应该比鞋本身的尺码小
一码或半码，问题就能解决。另外放弃7406，重新生产Profi吧，他们和Copa一样，是20年
来adidas生产的最好的球鞋。
Nike：体育界用品界第二响亮的名字。美国公司有着极其出色的市场形象和代言球员。Ni
ke将它的2种顶级球鞋放在意大利制造是一个非常明智的主意，但是它也同样在制造有背于
优质鞋定义的产品。
The Vapor: Made in Italy is a start and improving the support over the last tw
o models is also better but the shoe still feels awkward to most people and yo
u have to break your foot into the shoe instead of the other way around which
is not how it should be. The toebox needs to be raised and the upper needs to
be softer. In no way is the shoe a $200.00 shoe. It's marketing has made this
shoes reputation what it is today not its quality(the opposite of the Copa for
example). Also the fake leather insole is awful, it causes blisters when its
wet. For some reason people seem to be accepting of the fact that the shoe is
not comfortable just because it is light and Ronaldo/C.Ronaldo wear something
that looks like it on TV (thier boots are custom made so they dont have the pr
oblems normal people have with them).
刺客：首先意大利制造是一大优势，其次通过吸取前2代的经验也是新的刺客变得更好，但
是刺客3对于多数使用者来说还是很难应付的，你不得不将把你的脚硬撑入鞋中，这不应该
是正确的穿鞋方式。刺客3的鞋头应该抬高一些，鞋面应该更软一些。 这鞋绝对不值200美
元。市场运作提高了它的声誉，而完全不是因为它的质量（Copa以质取胜是一个完全相反
的例子）。另外仿皮的鞋垫非常糟糕，在它变湿以后很容易导致脚磨出水泡。人们似乎已
经接受刺客并不十分舒适这一事实，仅仅因为这鞋非常轻而且电视上肥罗和C罗都在穿它（
他们的鞋实际上是特别订做的，因而不容易出现普通人遇上的那些问题）。
AZT 4: Nike's best boot and a major improvement over the 3's. Still the shoe i
s sythetic so $170.00 is a bit steep when it comes to cost. Also if so many Pr
o players want the Interact AZT 2 Outsole on thier boots just make this an out
sole that the general public can buy on their boots. It a bit pathetic when th
e guys that are in the ads promoting the boots don't even use what they sellin
g to the public. Again the fake leather insole causes blisters, I found the le
gend insole works great with this boot
AZT 90 4：Nike最好的球鞋，并且比3代有了很大改进。90 4仍然是人造革，因此170美元
的价格还是显得有些过高。既然有那么多的职业球员喜欢90 2的外底，那nike为什么不干
脆把它用在新产品上，让普通消费者也能买到呢。广告代言人向大众推销这款鞋，但自己
却不使用它，这显得有些可悲。另外那仿皮的鞋垫同样会导致水泡的产生，我发觉legend
的鞋垫搭配90 4有着非常好的效果。
The Legend: Made in China says it all. The leather is soft but the fit is bad
and it just doesn't seem to have the extra quailty that the German made Copa/I
talian made Stadio or Speciali have even though it offers a zoom air unit in t
he heel. Also the insole is all wrong for the shoe. It sits your foot too high
and makes the toe box feel cramped as well. On the plus side this shoe does k
eep it's shape but it should work with more foot types being it's nike's only
K-Leather traditional shoe.
Legend:中国制造说明了一切。用的皮非常软但是却不合脚，虽然后跟带有zoom air，但它
并没有体现出如同德产Copa意产Stadio或者Speciali那样的附加质量。legend所用的鞋垫
完全不适合这双鞋。它把你的脚抬得过高而且同时使得鞋头感觉更加约束。这双鞋的优点
是它不容易变形，但是作为nike唯一的传统袋鼠皮球鞋，它应该要能够适合更多的脚形。
What Nike can do to get better: They are stuck with the Vapor because of the w
ay they marketed it, the world would be a better place if they made the Vapor
line more like the Match Mercurial line of 2001 but then they would have to ad
mit they are making a bad shoe. Also bring back the Interact outsole, if it's
the perfered choice of the pro's just bite the bullet and give it to everyone
else too. Also the Tiempo Permier needs to return, it was the direct rival of
the Copa and just as nice except of the outsole being a little too stiff. Also
stop getting rid of product designs so fast, once there is a nice shoe Nike t
akes it out of their line up.
Nike应该做的改进：Nike围绕刺客作的市场宣传反而把它们自己困住了，如果它们能够象
制造2001年Match Mercurial系列产品一样来制造刺客系列，那将会好得多，不过那样一来
他们将不得不承认他们目前的刺客是失败的作品。把Interact鞋底（应该是指类似90 II的
鞋底）重新投入使用也是可以做的改进之一，既然这种鞋底是那些职业球员的首选，那就
应该克服困难让其他人都能用上。可以做的改进还有重新生产Tiempo Permier，它是Copa
的直接竞争对手，除了外底过硬了一些以外也不比Copa差。另外产品的更新换代不宜太快
，不要再出现一款好鞋刚出现就被替代的情况。 |
|
发表于 2012-1-20 15:42:19
楼主
